In-Store Customer Engagement Strategies for 2015
The retail sector is one of the most competitive markets across all sectors with shoppers having an abundance of choice, not only on the high street, but also online. As a result, retailers simply can’t afford to be complacent when it comes to customer engagement and loyalty.
Below, we have outlined our latest customer engagement strategies for Retail based on a study by shopper engagement specialists, Indyme.
1. Building the right in-store culture
The most simple way that retailers can deliver supportive and ultimately beneficial in-store customer engagement is to create a ‘proactive rather than reactive’ to assisting shoppers. Research from Indyme has shown that over 75% of customers believe that service is a crucial element of the overall shopping experience. Creating an ethos that champion’s timely and accurate service is a vital lesson that all retailers should adopt.
2. Use the correct store design
To avoid consumers abandoning a purchase, a profitable store design must be implemented – whether it is in a specific department, in the fitting rooms or at the point of sale to ensure successful in-store customer engagement. A commercially successful shopfit design not only provides a positive shopper engagement experience but a lasting one, helping your store boost sales.
3. Assistance must be timely
We know that consumers are spoilt for choice on the high street and will be able to purchase the same or a similar product from a number of different retailers. With the average time a consumer will wait for service before leaving less than 5 minutes, the need for timely assistance is all the more important. Using the correct tools in-store, can ensure assistance is timely as retailers will not only be aware that support is needed but will also have the ability to indentify where in-store it is required.