Chelford Farm Supplies


Redesign of existing equestrian retail space in line with modernisation of the store.


The project had two floors that needed designing, GF=158m2 and the FF=90m2. We were given the task of organising a huge amount of different items, some of which we hadn’t displayed before. We were given an item list with 134 different categories of merchandise and large quantities of each. Our main task was to decide how to organise all this and reduce it into a manageable amount that we could display properly. Another condition of the brief was to design a scheme that worked alongside the Ariat display that was to be installed in a small section of the shop. Also given the awkward layout of the building we had to design a layout that gave us the most merchandise space, along with providing good vision throughout the store.


The shop redesign and fit had to consider space for the following merchandise:

  • Equestrian Clothing & Footwear
  • Farm Supplies and Feed
  • Garden & Forest Machinery
  • Shooting Equipment, Clothing and Ammunition


After methodically sifting through photos and merchandise datasheets we arrived at a point where we knew what we had to display. We looked at the Ariat displays and were able to choose some colours that we knew would match. The real challenge here was to make the most out of the space and in the end we found that it was a design that complimented the architecture of the building that worked the best. We were able to utilise the columns that stood in the middle of the floor by building round them where it was appropriate. This allowed the building to show its own beauty as well as providing good merchandise space.

As part of this project we were asked to provide a turnkey solution which also included designs for lighting, flooring, building, painting and air conditioning solutions, as well as project managing from start to finish to ensure a seamless design.

Project Details


To find out more call us for a no-obligation chat to discuss your
shop fitting needs on 01484 666 666.