Horseware Ireland - Head Office Showroom

After being chosen to manage the Horseware shop in shop roll out program, we were asked to provide an example of a large shop in shop proposal that included each sector (Clothing, Rugs, Accessories and Therapies).

This new retail space needed to incorporate Horsewares new brand guidelines and reflect them perfectly.

CHALLENGES

We were asked to find ways of displaying equestrian products, such as mini rugs and therapy products on horse leg mannequins.

We were also tasked with creating Horseware branded gondolas to display textiles and accessories that reflected their brand going forward.

SOLUTION

We designed bespoke shelves to display the horse leg mannequins, along with pivoting frames to display the mini rugs, with built in POS.

We worked hard with the client to emulate the brand colours and identity within the shop fittings. After producing visuals and putting forward initial concepts to the client, we found the right design that reflected their brand perfectly.

To finish off we provided a functional, branded adjustable gondola to suit their needs both now and in the future.