R&R Country

Redesign of existing equestrian retail space in line with modernisation of the store.

Challenges

Updating of the store to create a logical grouping of products as well as improving the customer journey through the store.

Merchandise

The shop redesign and fit had to consider space for the following merchandise:

• Equestrian Clothing & Footwear
• Farm Supplies and Feed
• Garden & Forest Machinery
• Shooting Equipment, Clothing and Ammunition

Solution

It was important to retain some of the heritage and history of the store, which was established in 1975, while still updating the interior with contemporary displays.

Smaller products that could be sold as added value products, such as animal treats and gifts, were placed directly around the till to encourage customers to pick them up as a last minute addition to their purchase, and also allows for staff to upsell additional products within easy reach of the till.